This editorial product-launch shoot transformed Sugar Studios into a sleek, atmospheric showcase - the perfect example of how thoughtful event décor, branded stationery, and floral design can elevate a product unveiling. We brought a luxury 4x4 into the studio’s stunning Infinity Cove and built a fully curated aesthetic around it. Using moody blue event lighting, sculptural calla lily arrangements, and contemporary furniture hire from Hire It, we created an immersive mingling and bar area that felt polished, modern, and completely on brand. Every detail, from the illuminated geometric backdrop to the clean, modern seating was designed to echo the car’s deep, glossy tone. The result was an immersive product launch experience.
