Editorial Product Launch

This editorial launch turned Sugar Studio’s Infinity Cove into a sleek, atmospheric setting for the Land Rover Defender. Working alongside our friends at Hire It, we shaped a cohesive look and feel around the car’s refined aesthetic. We used deep blue lighting to echo the tone of the car, while sculptural calla lilies and contemporary furniture balanced the space. The bar area became a natural focal point with its simple, modern, and immersive feel. From the illuminated geometric backdrop to the clean, unfussy seating, every detail was chosen to reflect the Defender’s clean lines. For us, it was a great example of how considered venue styling can strengthen a product launch, creating an environment that supports the brand and tells its story.